Black Basil built a Lead generation and scoring system leveraging AI which can generate the leads even before the buyer/seller start thinking about it and disrupting the way real estate business works.
Lead Generation and Scoring (Real-estate)
About Bizooda
Bizooda is digital marketing and analytics company which aims to propel real estate businesses for agents through innovation and marketing. It creates Real Estate Business Strategy and building innovative AI based solutions which would disrupt the way reals estate business works
Challenge
The company built platform 1.0 and started with with UiPath and after couple years they found that they cannot scale and achieve its ambitious goals with the current platform as it lacks some important features. Some of the limitations were:
- Low Quality Leads: There is no way to identify people who are “IN MARKET”, i.e. looking to transact NOW out of the thousands of people online
- Low ROI on Marketing Dollars: Wasting marketing dollars on people who don’t want to buy because the cost per click will add up really quickly because of the lack of targeting.
- No Competitive Advantage: You may not be the first real estate agent they find out about when they are searching for realtors.
- Too Busy to Do it Yourself: It is overwhelming to navigate through the ever-changing marketing landscape and consistently drive new business. Plus, you’re snowed under by administrative tasks
Solution
- Built a Lead generation and scoring system leveraging AI which can generate the leads even before the buyer/seller shows the intent.
- The platform will use property transactions, user activity, life events and other micro and macro trends to predict the leads along with the score.
The Platform :
Built a platform that could ingest data from multiple sources and data cleaning, validations, data preprocessing happens through data and ML pipelines.
Built few experimental models with different approaches
Operationalised the best models for business use and exposed that via grpc based APIs
Tech: Databricks, gRPC , Python, Pandas, Scikit-learn, Multiple ML algorithms: Random Forest, XGBoost, Linear Regression, PCA etc
Key results:
- Top 3% high quality leads are presented to the real estate agent saving time and cost significantly for real estate agents
- Real estate agents will reach even before it is listed anywhere helping them stay away from the competition.
Over the last few months, the Black Basil team has worked diligently on both strategy and execution of an ambitious vision to use AI and Data Science to create a solution for the real estate industry. The team used its varied skill set and experience to process complex data sets from multiple sources and create multiple models to satisfy the business needs. The team has always provided transparency and regular communication during the execution. We have also created a roadmap for the future to build on the foundation of what was developed in the first phase. Look forward to continued engagement with them.
